Wales Population Profile Reports
Did you know that any cultural organisation in Wales can access free support to understand their audiences better?
Funding from Arts Council of Wales has meant that since 2019 all organisations in Wales have been able to access free audience insight services provided by the Audience Agency’s team of consultants and support specialists.
What's available for free?
Your ticketing system is a rich source of data about your audiences: connect it to Audience Answers and see that data converted to at-a-glance key insights.
With our ticketing insights you will discover:
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Which Local Authorities your bookers are coming from in your Location Report
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Which Segments and Subsegments your bookers are coming from in your Audience Spectrum Report
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Monthly insights into the timing, frequency, proportion of first time visitors and group dynamics of your bookings with your Booking Behaviour Report
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Your key ticketing metrics at a glance in your Overview Dashboard
Any organisation can gain valuable insight into their audiences by asking them about themselves and what they think.
Our audience surveys include:
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Standardised survey template with multiple delivery methods and up to 5 additional questions
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A powerful survey report which you can filter by question answer
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Audience Spectrum profiling of your respondents
Get the full picture of how your productions are performing across your tour venues.
Our touring reports include:
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Quick and straightforward audience insights around key metrics to support your evaluation, marketing, and future planning
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An audience map in a format of your choice
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Contacting tour venues on your behalf for permission to share insights
You don’t even need to log in to explore our evidence to discover key audience trends and insights in Wales and the rest of the UK.
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Discover key insights such as:
Upcoming Onboarding Events

Introduction to Audience Answers
Monthly
A regular event for anyone new to Audience Answers (or anyone who would like a refresher).
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