Audience Answers for Arts Council of Wales

Did you know that any cultural organisation in Wales can access free support to understand their audiences better?

Funding from Arts Council of Wales has meant that since 2019 all organisations in Wales have been able to access free audience insight services provided by the Audience Agency’s team of consultants and support specialists.

What's available for free?

Your ticketing system is a rich source of data about your audiences: connect it to Audience Answers and see that data converted to at-a-glance key insights.

With our ticketing insights you will discover:

Get started with ticketing insights for free

Any organisation can gain valuable insight into their audiences by asking them about themselves and what they think.

Our audience surveys include:

  • Standardised survey template with multiple delivery methods and up to 5 additional questions

  • A powerful survey report which you can filter by question answer

  • Audience Spectrum profiling of your respondents

Get started with audience surveys for free

Get the full picture of how your productions are performing across your tour venues.

Our touring reports include:

  • Quick and straightforward audience insights around key metrics to support your evaluation, marketing, and future planning

  • An audience map in a format of your choice

  • Contacting tour venues on your behalf for permission to share insights

Order your touring reports for free

You don’t even need to log in to explore our evidence to discover key audience trends and insights in Wales and the rest of the UK.

View more sector evidence

Upcoming Onboarding Events

Introduction to Audience Answers

Monthly

A regular event for anyone new to Audience Answers (or anyone who would like a refresher).

Book your free place

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Over to you...

We’d love to hear what you think of Audience Answers and your suggestions as to how we can improve it.

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